Silah added $2.1M in pipeline in one quarter by deploying an AI sales agent on WhatsApp
The challenge
Silah handled 400+ WhatsApp inquiries daily across a portfolio of luxury and mid-market properties. Their six-person sales team was spending 60% of their time on pre-qualification: budget checks, location preferences, buying timelines. This happened before any real conversation started. Response times averaged three hours. In their market, that meant losing deals.
What we built
We built a WhatsApp AI agent on GPT-4 with a live knowledge base of Silah's full property inventory, pricing, and availability. The agent qualifies leads across eight criteria, cross-references budget against live listings, books viewings directly into agent calendars, and hands off with a structured brief. High-value leads above a defined threshold are escalated immediately via Slack.
Results
Response time dropped from 3 hours to under 30 seconds. Qualified lead volume increased 3x. Sales team time on pre-qualification dropped from 60% to under 10%. The pipeline added $2.1M in the first quarter post-deployment.
“Our senior agents used to spend their mornings doing pre-qualification. Now they spend them closing. The difference in team morale alone justified the project.”Sales Director, Silah
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