Marketing Automation
We build automation systems for modern marketing teams: SEO research, content execution, ad campaign operations, targeting, creative testing, and ongoing optimisation. One connected workflow from traffic to qualified pipeline.
Marketing Automation Coverage Map
Two growth engines, one execution model: organic demand and paid demand run together.
- Keyword clustering and opportunity scoring at scale.
- SEO brief generation with intent and structure guidance.
- On-page metadata, linking, and schema automation.
- Publishing workflows from draft to live with approvals.
- Campaign architecture and ad set scaffolding.
- Audience sync and retargeting window management.
- Creative variant generation and A/B test scheduling.
- Budget pacing alerts and performance-based reallocation.
Shared Services
Attribution + Analytics
Cross-channel performance tracking with unified reporting.
CRM + Lead Feedback
Lead quality signals fed back from sales into marketing.
Creative Governance
Brand tone checks, claim guardrails, and QA rules.
Continuous Optimisation
Winner promotion loops and automated recommendation cycles.
What We Automate For Marketing Teams
Clear execution layers a marketing manager can plan around, not a black-box tool.
SEO Research Ops
Keyword clusters, opportunity scoring, and SERP tracking — running continuously.
Content Production Ops
SEO briefs, brand guardrails, and repurposing workflows for every format.
On-Page + Technical SEO
Metadata automation, schema QA, and fix queues with priority scoring.
Paid Campaign Orchestration
Ad set scaffolding, naming conventions, and launch-readiness checks.
Audience + Retargeting Ops
Audience sync, retargeting window management, and lead-quality refinement.
Creative Testing System
Variant generation, A/B scheduling, and automatic winner promotion.
Reporting + Decision Ops
Cross-channel scorecards, anomaly alerts, and performance recommendations.
Lead Handoff + Sales Feedback
Source mapping, lead quality feedback loops, and revenue-informed optimisation.
Built For Marketing Managers
A system designed for planning, approvals, performance reviews, and governance — not just task execution.
Planning Control
- Quarterly themes and funnel mapping
- Content calendar sync
- Budget allocation visibility
Execution Visibility
- Live campaign status
- Approval queues and dependency alerts
- Channel performance at a glance
Quality Governance
- Brand tone and claim checks
- QA rule enforcement
- Creative approval workflows
Performance Decisions
- Lead quality views from sales
- Winner loops and top-performer reports
- Optimisation recommendations
How The Weekly Execution Loop Runs
From market signals to campaign updates, every step automated and reviewable.
Signal Intake
Collect SERP movements, ad performance, and competitor signals automatically.
Prioritisation
Score and rank opportunities by impact — organic or paid — before any work starts.
Build + Launch
Generate briefs, ad creatives, and audience lists ready for review and launch.
Monitor + Alert
Track live performance across channels and alert on anomalies or budget issues.
Optimise + Repeat
Promote winners, pause underperformers, and feed outcomes back into the next cycle.
Common questions
Can you run organic and paid marketing in one automation system?
What organic marketing workflows do you automate?
What paid media tasks can be automated?
Do we need to replace our existing CMS, CRM, or ad stack?
How do you maintain brand quality in automated content and ads?
Can automation improve targeting and retargeting performance?
How do you connect marketing performance to pipeline quality?
What happens after go-live?
Interested in marketing automation?
Tell us about your use case. We will assess whether this service fits and how to get started.
